Thursday May 29, 2003

CHUM FRINK. As a professional writer who has labored long in corporate vineyards, I have a special affection for, and identification with, T. Cholmondeley (Chum) Frink, the repulsive PR/ad man in Sinclair Lewis' "Babbitt." Frink, wrote Lewis,

was not only the author of "Poemulations," which, syndicated daily in sixty-seven leading newspapers, gave him one of the largest audiences of any poet in the world, but also an optimistic lecturer and the creator of "Ads that Add." Despite the searching philosophy and high morality of his verses, they were humorous and easily understood by any child of twelve...

Of course Frink is revealed in the end to be a self-loathing drunk.

So I am delighted to find that there is a prog-rock group called Chum Frink, and especially delighted that nowhere on their web site do they explain their name. Such restraint in the world of rock is rare and admirable.