Thursday April 29, 2010

FOR SOME REASON THIS FAKE AD IS BOTHERING ME. As a new resident of America proper, I am cultivating an interest in ephemeral crap. This, apparently, is an 80s-style commercial created for Toy Story 3:

My intention is not to razz the makers, who did a pretty good job, but I sense something is off here and I'm not sure what.

I think it's that the bear isn't given any distinguishing qualities at all, either in copy or in interaction with the kids, other than his implied eagerness to receive affection. See this and this for comparison. In my experience even dolls are supposed to have a USP.

It's bugging me for some reason. What do you think?