JUST BLOW ME.
I suppose you guys have seen the sad stories of saps snipping their swatches over the Nike ad with the Bad Man in it -- which subject is treated at greater length in my subscription newsletter *-- but in future, when I look back on this week's outrage, I shall always first recall, not the reaction of President Trump, but how it was handled by the Conservative Pets twitter account:
Doggos and ressentiment -- it can't miss! Except Nike seems not to be suffering from the wingnut tantrums over Kaepernick, so this one joins previous conservative blubber-boycotts against French wine, the Dixie Chicks, Germany, Starbucks, Kellogg's, et alia, that went nowhere, but over which wingnuts beat their chests. And, as with those failed boycotts, conservatives are still declaring victory, confident that their followers don't actually follow the market or read the papers and won't realize that their oafish opposition doesn't mean shit to a company that markets to young people rather than to aging rednecks who only buy athletic gear to burn in YouTube videos.
You can tell how badly the boycotts are doing by the Wall Street Journal, which engaged Adam Kirsch to lament "The Destructive Politics of Pseudo-Boycotts," taking care to remind us that it's a bothsides problem because, while rednecks burned their shorts without hurting Nike sales, liberals boycotted The New Yorker's festival because white nationalist Steve Bannon was headlining -- and got Bannon disinvited, which just goes to show how awful boycotts are. There's even a paragraph about the Montgomery bus boycott in the thing, which suggests to me Kirsch was prepared to file a more favorable column until the sales figures came in.
But the top propagandists are still throwing Hail Marys. I went above and beyond by watching a Ben Shapiro video on the subject -- or at least as much as I could stand. Within the first 10 seconds I heard this: "Nike in a viral piece of marketing decided it was deeply necessary to reward Colin Kaepernick." Whatever they're paying his ghostwriters should have gone instead to ESL classes. Shapiro also knocked Kaepernick's athleticism -- "He was a garbage quarterback, he's one of the lowest rated quarterbacks in the NFL," quoth "Crossfit guy" Shapiro -- and reported Kaepernick was protesting "police brutality or some such nonsense." By the one-minute mark, when Shapiro brought up that hardy wingnut perennial, Kaepernick's pigs-as-cops socks -- "there's legitimately pictures of pigs with cop hats on them!" -- his adenoidal, mosquito-on-meth burble was giving me a migraine and I had to bail. I guess that's the secret weapon with which Shapiro DESTROYS liberals.
The clearest sign that it this is all bullshit is conservatives like Thom Loverro of the Washington Times, Jim Geraghty of National Review, Stupidest Man On The Internet Jim Hoft et alia pretending they care about Nike running sweatshops. I mean, even Trumpkin Reddit forum r/The_Donald has a page called "MUST WATCH. Very Powerful NIKE Sweatshop Documentary" -- previously these guys were only interested in sweatshops as a source for mail-order brides. When you find wingnuts agitating for workers' rights, you know you've hit rock bottom.
Meantime, I see conservatives have taken up another sports issue -- Serena Williams getting docked a game at the U.S. Open for arguing with an umpire -- and are uniformly siding with the ump. Think it's because they're astute connoisseurs of tennis? Here's a hint: "Whining Serena Williams is tennis’s Hillary Clinton," says rightwing pencilneck Roger Kimball. "Funny How Serena Has Trouble With Referees Only When She's Losing," says Adam Rubenstein at The Weekly Standard. And if you want a good look at the conservative id, check the responses to this MAGA choad's Serena Williams tweet (sample: "I do not take anything Williams says seriously. Her own sister was murdered by the Crips street gang... yet she did the Crips Walk after winning a tournament"). I can see all of these assholes holding an old loving cup like the Coach in That Championship Season and moaning "basketball is no longer the white man's game."
* that's right, folks, now that the Village Voice is dead I must bring my begging bowl to the web, and offer you premium content wholly distinct from my alicublog stuff for just seven bucks and month and seventy bucks for a year via my newsletter, Roy Edroso Breaks It Down. Apply within.