Ride of your life

Exploring a new market opportunity

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[Dallas, night. A thirtyish couple, JALEN and BETHANY, climb into the back of HARVE’s SUV. JALEN wears a short-sleeved, broad-striped sport shirt, chinos, and loafers; BETHANY wears a black camisole, a patterned skirt, and espadrilles. HARVE, in the driver’s seat, is about 50 and wears a tan…

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