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But the labels...I once won a Tall Tale Contest once by claiming to have read ALL the fine print on the giant economy sized Dr Bronner's detergent jug.

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I like the soap, but the labels are indeed a Moebius strip of crazy

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Legend is that Dr. Bonner marketed the soap just to promulgate his rather unique philosophies...

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Lots to ponder re: the Doc. Disclosure: I got people inside the plant. Anyway, while reading his backstory I came across the Multidisciplinary Association for Psychedelic Studies, which posted an article about him and his company titled: From Soap to Nuts.

2 marks!

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And his family was in the soap biz before he started his frenetic, peripatetic syncretic show. He just figured out that the audiences mostly turned up to get some soap. So he pivoted from mental hospital escaper to soapmonger mit der message.

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"Don't drink soap" is crazy? Sounds like good advice to me.

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